This facinating group of short, sharp comments from climate change experts was devised as a viral campaign for both the internet and mobile phones. Each insert  highlights one important thought from industry professionals such as Dr Lindiwe Sibanda (FANRPAN), Dr Guy Midgley (ISPCC) and Dr Peter Ashton (CSIR). Representing a variety of stakeholders and NGOs, Cecilia Makota (Women in Farming, Zambia) and Hugh Cole (OXFAM) among others are also featured.