Rio+20: AgroAmerica’s Bernardo Roehrs explains why it’s vital the public are made aware of the benefits of sustainability

Rio+20 (8/06/2012) – Bernardo Roehrs, AgroAmerica says he hopes the negotiators and the heads of state who will be discussing sustainability over the next few days will begin to work with the public sector, as well as the NGOs, the general public and the media to help spread the message about sustainable development.

He said if this happens, more people would be concerned about sustainability, driving more companies to invest in this area.